Lily of the Valley, Provence, France

Best for: Personalised training plans, hyperlocal menusAddress: Colline Saint Michel, Boulevard Abel Faivre, Quartier de Gigaro, 83420 La Croix-Valmer, France Set in the rural town of La Croix-Valmer in Provence amid umbrella pines and fragrant shrubs, 38-room hotel Lily of the Valley is the epitome of French Riviera chic – picture rooms finished with abstract rugs,…

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The world’s best fitness retreats

Cutting-edge fitness facilities, nutritionist-approved menus and specialist spas: we spotlight the best fitness retreats that prioritise health and offer personalised experiences Fitness retreats have evolved from bootcamp workouts to immersive experiences in state-of-the-art spaces, resulting in a boom in travellers seeking escapes where they can nurture their physical and mental health. Research carried out by Expedia in…

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Radical overtourism solutions

In 2023 Amsterdam launched a high-profile ‘stay away’ campaign – hard-hitting digital ads targeted at anyone searching for its brothels, cannabis cafes or strip clubs, aimed at putting off hedonistic weekenders. This year it turned its sights on cruise passengers – who typically arrive in their thousands on polluting mega-boats and stay for only a few hours…

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The wrong type of tourist?

Demanding that tourists book seven years in advance is eye-catching, if perhaps impractical – a radical solution to a growing issue. You could define the problem as ‘too many tourists’, or ‘the wrong type of tourists’, and the effects are evident. Last year, 960 million people took a holiday. The UN estimates tourism will produce 5.3…

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Introducing the radical tourism initiatives reshaping how we travel

From tourist taxes, stay-away campaigns and hotel-building bans to holistic notions of regenerative travel, we investigate a range of overtourism solutions aiming to redress the relationship between visitor and visited As the fifth most visited country in the world, Italy has its fair share of attractions. From the rolling Tuscan hills to the white beaches of Sardinia,…

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Smart suppliers switch on to accessible tourism

Michael Parker, co-founder of ROADBOOK Forecasting from recent growth, accessible tourism will be worth more than 100 billion USD by 2027. Depending on definition, different authorities corroborate that people with physical, mental or sensory accessibility needs are between 15 and 30 per cent of all people. Ageing populations are a multiplying factor on demand for…

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Tech is no substitute for tactile hotel moments

Avi Brosh, founder of Palisociety Following several years of contactless hospitality and the related trends – front desk substitutes at hotels, QR code menus – we are seeing an ever-growing appreciation for the opposite: tactile moments made to surprise and delight have taken centre stage in our design and amenities, and we predict that this…

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